Posts Tagged ‘engagement metrics’

By Lindsey Dietz, MBA Class of 2012

SMW is an emerging trade show in its third year that takes place in 21 cities across the globe. The purpose is to discuss and share emerging trends in the ever-changing landscape of social media. The discussion spans across diverse industries, technology platforms, cultural and geographical areas.  This year, the overarching topic is the global impact of social media and how it drives social, political, economic and even cultural change. SMW is owned and operated by a New York based strategy firm called Crowdcentric Media LLC.

Social Media Week

Nicky Yates of Crowdcentric Media wrote the introductory post to kick off SMW12. The post – which can be found on the global blog alongside daily updates from SMW12 – informs interested readers on ways they can follow and engage in the discussions taking place at SMW12. Attendees and fans can engage in the following “social” activities, to provide and receive real-time updates during the event.

  1. SMW RealTime: A data aggregation dashboard that gives up to date tracking and trending information regarding the show.
  2. Twitter: Individuals interested in the show can follow and interact on Twitter. To make it a little more interesting, each SMW host city has its own twitter handle. They are competing for attention and engagement. You can get involved!
  3. Social Media Week Live: Live streams of the content being offered at the shows from different cities.
  4. Social Media Week Blogs: There is the global blog located on the main SMW website and city specific blogs written by college students and editorial staff.
  5. SMW Mobile App: The app is available in six languages and makes it easier to engage while on the move.

Social media are tools for customer engagement. In our e-marketing class we drilled down to define engagement and how it differs from conversion. Engagement uses interactions and relationships, which are qualitative, pull strategies. Social Media Week is all about engagement and metrics. Crowdcentric Media is focused on engagement for SMW12, and is likely measuring successes based on the level of engagement created.

What metrics are they likely using to measure engagement?

Which of the five following activities described in the blog are engagement tactics? Why do you think so?

Based on the dashboard information provided with SMW Real Time do you think they are successful at generating engagement?

One of the videos created for SMW12 is “Future Hipsters.” This is a funny video depicting a group of social media gurus in 2062 reminiscing about the good old days. Check it out for a laugh: