By Michael Liang, MBA Class of 2012

Elite Email – a leading email-marketing service provider – analyzed email trends for the last week in January and found that “Super Bowl XLVI” was at the top of all trending topics. The ubiquity of digital advertising around the Super Bowl demonstrates how cheap and effective outbound marketing can be when done strategically. Outbound e-marketing communications such as email marketing are also an extremely fast way for businesses with limited resources to quickly launch a marketing campaign. As expected, both online and offline retailers have been launching email promotions in anticipation of the Super Bowl on February 5th, 2012. Bars and restaurants have also started sending out email marketing coupons in an effort to increase customers on game day.

This year’s “Super Sunday” features a rematch of the 2008 Super Bowl, with the New York Giants facing the New England Patriots. Organizations both large and small implemented key phrases such as “Super Bowl,” “New York Giants,” and “New England Patriots” in their email marketing. Many retailers that typically aren’t associated with with sporting events are finding creative ways to tie their promotions to the Super Bowl. Restaurant and bars are even using email marketing campaigns to offer customers free appetizers or deserts – just to get them in the door. Successful marketers, both traditional and digital, understand the draw and potential money that can be made off of an event as widely celebrated as the Super Bowl and use it to their advantage.

Questions for class: What are some of your favorite and least-favorite Super Bowl ads of all time? Why we’re they successful or unsuccessful, in your opinion?

Below is a video of this year’s Volkswagen Super Bowl commercial. Enjoy!


By Bret Perkins, MBA Class of 2012

Welcome to Digital Burrito! Your source for all topics related to digital media marketing wrapped up into a convenient, easily digestible blog. Our first post will take a look at the proliferation of social media tools and platforms, and how corporations can effectively manage their social media ecosystem. The social media ecosystem is comprised of both internal and external social media, including platforms such as Facebook and Twitter, as well as social monitoring tools from Radian6 and social CRM software from The figure below shows a detailed, yet hardly comprehensive, look at some social media tools and platforms for different engagement arenas.

Read the rest of this entry »