Author Archive

By Bret Perkins, MBA Class of 2012

Welcome to Digital Burrito! Your source for all topics related to digital media marketing wrapped up into a convenient, easily digestible blog. Our first post will take a look at the proliferation of social media tools and platforms, and how corporations can effectively manage their social media ecosystem. The social media ecosystem is comprised of both internal and external social media, including platforms such as Facebook and Twitter, as well as social monitoring tools from Radian6 and social CRM software from salesforce.com. The figure below shows a detailed, yet hardly comprehensive, look at some social media tools and platforms for different engagement arenas.

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