This Weeks Email Marketing Trend: The Super Bowl

Posted: February 1, 2012 by mtfliang in Uncategorized
Tags: , , , ,

By Michael Liang, MBA Class of 2012

Elite Email – a leading email-marketing service provider – analyzed email trends for the last week in January and found that “Super Bowl XLVI” was at the top of all trending topics. The ubiquity of digital advertising around the Super Bowl demonstrates how cheap and effective outbound marketing can be when done strategically. Outbound e-marketing communications such as email marketing are also an extremely fast way for businesses with limited resources to quickly launch a marketing campaign. As expected, both online and offline retailers have been launching email promotions in anticipation of the Super Bowl on February 5th, 2012. Bars and restaurants have also started sending out email marketing coupons in an effort to increase customers on game day.

This year’s “Super Sunday” features a rematch of the 2008 Super Bowl, with the New York Giants facing the New England Patriots. Organizations both large and small implemented key phrases such as “Super Bowl,” “New York Giants,” and “New England Patriots” in their email marketing. Many retailers that typically aren’t associated with with sporting events are finding creative ways to tie their promotions to the Super Bowl. Restaurant and bars are even using email marketing campaigns to offer customers free appetizers or deserts – just to get them in the door. Successful marketers, both traditional and digital, understand the draw and potential money that can be made off of an event as widely celebrated as the Super Bowl and use it to their advantage.

Questions for class: What are some of your favorite and least-favorite Super Bowl ads of all time? Why we’re they successful or unsuccessful, in your opinion?

Below is a video of this year’s Volkswagen Super Bowl commercial. Enjoy!

  1. Yulia Simkin says:

    When I think of the Superbowl, I think of two (very obvious) things: football and advertising. While my interest in football is nonexistent, I still watch, every year, because of the commercials. Some of my personal favorites include the VW/Star Wars commercials, as well as the now famous and momentarily controversial E*Trade babies commercial. I like the humor mixed with emotion in those ads, and appreciate the thought behind them.

    Here’s a list, compiled by Mary Phillips-Sandy for AOL News, of the 7 best SB commercials ever:

    My favorite on that list is the Apple 1984 ad (despite my generally negative feelings towards Apple).

  2. Amanda says:

    Like many people, when they think of Superbowl, they think of football of course, and also the Superbowl commercials. Some of my favorite ones include the Doritos, Budweiser, Coca-Cola Polar Bears, and this years favorite is the M&M’s commercial, I’m sexy and i know it!

  3. Maxwell Hoffman says:

    My favorite Superbowl ad of all time happened this year actually. It was the Doritos commercial with the dog who burries the cat and the man sees it happen. The dog then bribes the man without saying the cliche of talking animals. Simply there is a sign the dog is holding that says, “You didn’t see nothing,” and a bag of Doritos.

  4. John Chavez says:

    That VW commercial with the dogs was a total fail. The one they showed during the superbowl was good unti the very end when they decided to add a Star Wars clip. They were trying too hard to continue with the very successful theme they implemented last year.

    On that note, the force VW ad they released last year is by far my favorite. The concept as whole worked out very together and it was funny and adorable. We need more ads like that one .

    I agree with Max. The Doritos ad was really good as well. the concept was funny and it keeps the viewer engaged until the very end.

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